Brow Power Universal Eyebrow Pencil$24
About Brow Power Universal Eyebrow Pencil
You asked and we listened! Your best-selling, award-winning brow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of real hair, Brow Power adjusts to your eyebrow color based on pressure and also works to completely cover gray. The budge-proof formula ensures natural-looking brows that last, while the built-in spooley brush does the work for you to create polished perfection. IT truly is your brows but better!
Why It’s Special
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
How To Use
The harder you press, the deeper your color! So if your eyebrow color is on the lighter side of your shade family (platinum blonde, for example), you’ll want to apply the Universal Blonde shade using softer strokes. If your hair color is jet black, you’ll want to apply the Darkest Brunette shade using harder strokes.
To finish, lightly brush through brows with the built-in spooley brush for a natural, polished look. Or, for added definition, apply Brow Power Filler Volumizing Fiber Eyebrow Gel on top.
- Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
- Saw Palmetto: A plant extract that conditions skin and promotes stronger-looking hair.
- Antioxidants: Help reduce the appearance of the visible signs of skin damage and aging.
How to Fill and Define Brows
No brows? No problem! Watch as Co-founder of IT Cosmetics, Jamie Kern Lima, shows you how easy it is to create full, natural-looking brows with this universal pencil.
Hydrogenated Coco-glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, Bht, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(Ci 77492, Ci 77499, Ci 77491).
Shipping & ReturnsFree Shipping
Beautylish offers free shipping to the U.S. on all orders $35 and up. For all other orders, we offer $5 flat rate shipping.Fast Delivery
We ship using FedEx Express (2 business days from order shipment date) and FedEx Ground (3-5 business days from order shipment date).Satisfaction Guaranteed
If you are less than completely satisfied with your purchase, you may return your order within 60 days (from the delivery date) for a full refund. We'll cover the cost of return shipping within the U.S..
ReviewsAnn S. May 22, 2015
Good for Silver Sisters
I have grey hair. I sometimes can’t believe it, thinking I’d never give up the dye bottle. I did it the easy way though – chemotherapy. Unfortunately cancer relapsed and I’m on treatment forever - so no more coloring. I confess, I kind of like the color! But it is hard to find a brow product for grey hair. IT’s Brow Power says it is a universal shade, and adjusts to every hair color, including grey, so I had to try it. One end is an oval shaped pencil in a taupy color, and the other end is a spooly. You draw your brow, less pressure for light and more for dark and use the spooly to swipe and even the color. It really did show me that I’d been going too dark – this color created by this pencil is much better than what I’d been using and my face no longer looks unbalanced. I also don’t seem to need a wax sealer either, which is a plus, I don’t like the shiny brow look.
Best of all, for every one of these they sell, IT donates one to the American Cancer Society’s Look Good, Feel Better program. I was able to take that class during my first rounds of chemo, and it is so helpful. You have no idea how important that class can be when you are going through something so traumatic. So try this pencil, because it is a good product and your brows will be pretty and the right color for you. And also because you are supporting women with cancer across the country, and they will get to try one too19 found this helpful.Trisha W. Apr 29, 2015
Skip this and go with build a brow
I used this for a few weeks really testing it out. And it works fine, but I just wasn't in love with it. I think there are a lot of better, softer, more blendable brow pencils out there that I would choose over this one. However I will say that somehow the color is actually universal! It really does work on a wide range of brow colors. It worked but I wasn't wow'ed!13 found this helpful.Megan M. Jun 03, 2015
My new favorite brow product!
Ahh! Finally a universal brow pencil that really is universal! I love this brow pencil. If you're looking for something quick and easy, or maybe not sure what brow shade you are, I would go with this!! Right now my hair is really dark but I have chunks of silver/gray on the ends. I wanted a pencil that wasn't warm but wasn't completely cool, after trying multiple shades this one came along and changed the game! It has a slight taupe undertone yet a hint of warmth. I can't explain the color in just one tone, which I think is the whole point! I love the fact its based on how much pressure you apply. Sometimes i'm going for a softer look and I love that I don't have to go out any buy a new pencil for that! Just be careful not to make one eyebrow darker than the other ha! That has happened to me, I guess I just have a heavier hand on my left side :p but its nothing extremely noticeable anyway! Overall, great product and easy to use!11 found this helpful.Nadia W. May 19, 2015
For those who aren't accustomed to using eyebrow creams that come in pots and separate brow brushes (Anastasia) which takes practice to master, the IT Brow Power Universal Eyebrow Pencil is just lovely. I love the oval shaped tip as it allows for real control in defining and shaping the eyebrow. Hard to believe that the pencil color is universal in nature, but it is! It works for all eyebrow hair color--the amount of pressure you use determines the color. More pressure equals darker color. The brush is also conveniently attached to the pencil. You don't need to carry your pot and brow brush separately. The only thing missing is a eyebrow gel to complement this product!5 found this helpful.Janine B. May 18, 2015
A Truly Universal Brow Pencil!
I was doubtful when I read the name of this brow pencil that it would actually be universal, as it only comes in one color. Now that I have tried it, it REALLY is the perfect brow pencil for anyone. Like another reviewer noted, it is all about how much pressure you use when applying as to how dark it shows up. It is the perfect taupe-ish gray-ish brown with a very very slight warm tinge to it. I love the feel of the packaging it comes in; it is a sleek metal tube that has some weight to it. The product itself is an oval shape for easy believable looking results and very long wearing. The spooly side of this pencil is also great because the bristles are tough so they really get into the brow hair to pull it up in the right direction. This brow pencil has really shortened the amount of time I have had to spend getting my brows to look perfect. This is definitely a must have!4 found this helpful.Bec S. May 12, 2015
Great for quick, smudge-proof brows!
Brow Power is a great go-to for smudge-proof brows. It comes in one color, but depending on how much pressure you use to apply, the color changes to match your hair. So it can be used to match everything from blond, red, grey to the darker shades of brown and black. The pencil/spoolie combo make it easy to grab and do a great brow without fuss, and the waterproof formula will last all day. You can even go swimming!4 found this helpful.Ky W. May 24, 2015
I like it. I am really liking these brow pencils that have the oblong shape. Makes it easier to fill in on the go. I don't think it's universal. It was a little intense with my blond hair but I out brow gel in a lighter color over and it was fine. Lasted all day.3 found this helpful.Amanda E. Jun 02, 2017
Actually a Universal Brow Pencil (Unless Your Hair is Black)
Was afraid it might be too dark for fair skin but it's perfect as my brows are naturally a bit darker. Cool toned so not too warm so perfect shade of brown. I like the sleek packaging and I've never worked with a fight tip before but appreciate the fine lines I can make around my brows and within. Smudges nice when I want bit lines stay sleek and defined when I want without the pencil being too soft. As long as it lasts me at least two and a half months (as most brow pencils of this medium but not too hard or soft texture do) I will purchase again even though it's a US purchase from a below Canadian dollar. Free shipping was awesome and helped :)2 found this helpful.