Brow Power Universal Eyebrow Pencil with Brow Enhancing Technology transforms and adjusts to all brow hair colors. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. The long-wear formula is waterproof and smudge-resistant. IT's Exclusive Brow Enhancing Complex uses a patent-pending blend of cutting-edge ingredients to target the look of brow hair loss, and restore your brow hair follicles - promoting the look of healthy hair growth and health.
No brows? No problem! Watch as Co-founder of IT Cosmetics, Jamie Kern Lima, shows you how easy it is to create full, natural-looking brows with this universal pencil.
HYDROGENATED COCO-GLYCERIDES, SERENOA SERRULATA FRUIT EXTRACT (SAW PALMETTO), BIOTIN, URTICA DIOXICA (NETTLE) LEAF POWDER, IRON OXIDES (77492), IRON OXIDES (77499),CERESIN, EQUISETUM ARVENSE EXTRACT, LECITHIN, PANTOTHENIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED EXTRACT, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, ASCORBIC ACID, TOCOPHERYL ACETATE, BEESWAX, MICROCRYSTALLINE WAX, IRON OXIDES, BHT, (77491), RETINYL ACETATE.
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If you are less than completely satisfied with your purchase, you may return your order within 90 days (from the delivery date) for a full refund. We'll cover the cost of return shipping within the U.S..
I have grey hair. I sometimes can’t believe it, thinking I’d never give up the dye bottle. I did it the easy way though – chemotherapy. Unfortunately cancer relapsed and I’m on treatment forever - so no more coloring. I confess, I kind of like the color! But it is hard to find a brow product for grey hair. IT’s Brow Power says it is a universal shade, and adjusts to every hair color, including grey, so I had to try it. One end is an oval shaped pencil in a taupy color, and the other end is a spooly. You draw your brow, less pressure for light and more for dark and use the spooly to swipe and even the color. It really did show me that I’d been going too dark – this color created by this pencil is much better than what I’d been using and my face no longer looks unbalanced. I also don’t seem to need a wax sealer either, which is a plus, I don’t like the shiny brow look.
Best of all, for every one of these they sell, IT donates one to the American Cancer Society’s Look Good, Feel Better program. I was able to take that class during my first rounds of chemo, and it is so helpful. You have no idea how important that class can be when you are going through something so traumatic. So try this pencil, because it is a good product and your brows will be pretty and the right color for you. And also because you are supporting women with cancer across the country, and they will get to try one too
I used this for a few weeks really testing it out. And it works fine, but I just wasn't in love with it. I think there are a lot of better, softer, more blendable brow pencils out there that I would choose over this one. However I will say that somehow the color is actually universal! It really does work on a wide range of brow colors. It worked but I wasn't wow'ed!
Ahh! Finally a universal brow pencil that really is universal! I love this brow pencil. If you're looking for something quick and easy, or maybe not sure what brow shade you are, I would go with this!! Right now my hair is really dark but I have chunks of silver/gray on the ends. I wanted a pencil that wasn't warm but wasn't completely cool, after trying multiple shades this one came along and changed the game! It has a slight taupe undertone yet a hint of warmth. I can't explain the color in just one tone, which I think is the whole point! I love the fact its based on how much pressure you apply. Sometimes i'm going for a softer look and I love that I don't have to go out any buy a new pencil for that! Just be careful not to make one eyebrow darker than the other ha! That has happened to me, I guess I just have a heavier hand on my left side :p but its nothing extremely noticeable anyway! Overall, great product and easy to use!
I got this for free with my order from beautylish and I am being serious when I say I had so much fun using this. It is so easy and it looks so darn natural! Perfect color, it is a taupe color perfect for light to medium hair!
For those who aren't accustomed to using eyebrow creams that come in pots and separate brow brushes (Anastasia) which takes practice to master, the IT Brow Power Universal Eyebrow Pencil is just lovely. I love the oval shaped tip as it allows for real control in defining and shaping the eyebrow. Hard to believe that the pencil color is universal in nature, but it is! It works for all eyebrow hair color--the amount of pressure you use determines the color. More pressure equals darker color. The brush is also conveniently attached to the pencil. You don't need to carry your pot and brow brush separately. The only thing missing is a eyebrow gel to complement this product!
I was doubtful when I read the name of this brow pencil that it would actually be universal, as it only comes in one color. Now that I have tried it, it REALLY is the perfect brow pencil for anyone. Like another reviewer noted, it is all about how much pressure you use when applying as to how dark it shows up. It is the perfect taupe-ish gray-ish brown with a very very slight warm tinge to it. I love the feel of the packaging it comes in; it is a sleek metal tube that has some weight to it. The product itself is an oval shape for easy believable looking results and very long wearing. The spooly side of this pencil is also great because the bristles are tough so they really get into the brow hair to pull it up in the right direction. This brow pencil has really shortened the amount of time I have had to spend getting my brows to look perfect. This is definitely a must have!
Brow Power is a great go-to for smudge-proof brows. It comes in one color, but depending on how much pressure you use to apply, the color changes to match your hair. So it can be used to match everything from blond, red, grey to the darker shades of brown and black. The pencil/spoolie combo make it easy to grab and do a great brow without fuss, and the waterproof formula will last all day. You can even go swimming!
I like it. I am really liking these brow pencils that have the oblong shape. Makes it easier to fill in on the go. I don't think it's universal. It was a little intense with my blond hair but I out brow gel in a lighter color over and it was fine. Lasted all day.
I've been buying MAC eye brow pencils for years but after trying this brand I cannot wait to buy! I love the way I can shape my eye brows and it blends so well!
I normally use 3 products on my eyebrows, a pencil, followed by a clear wax and finally a tinted gel. I was very interested in the fact that this product claims to be universal but in all honesty it really is. I'm usually not a fan of this type of applicator I find I have a harder time using this then a brush, but this however glides on smoothly and evenly with a steady hand. the best way to apply it is by making 3 small dots on eyebrow even with bridge, middle and lower part of nostril. The way you apply the pressure is what makes it universal. For lighter brows use lighter strokes, medium use medium strokes and deep use heavy strokes. I start with the most inner part of my brow and work my way outward as in a way of connecting my dots. Any extra simply wipes away with your finger, after application take the spooled end of the pencil and brush through brows. My result is a nice looking full and almost smokey look very natural and clean. I would love a matching universal shade in wax/gel to apply over just because my brows are a little unruly at times and need a little something more to keep them in place. But overall this is a fantastic product and very high luxurious. This would be my only brow product if mine weren't so unruly at times. "IT"has made another wonderful product that I will continue to use(: