ICYMI: October’s Newest Beauty Launches and Holiday Drops

by Nurain Alicharan

Published 3 hours ago

Fall may be in full swing, but beauty is already looking ahead to the holidays. October brought richer formulas, deeper shades, festive launches, and more giftable sets than ever. Here’s your October catch-up.

New Collections

Anastasia Beverly Hills

Holiday Collection

Whether you’re gifting or refreshing your own routine, there’s plenty to unwrap—from a brand-new eyeshadow palette to limited-edition sets made for eyes, brows, and lips.

Genesis Eyeshadow Palette, $56
The Definition Edit, $50 ($74 value)
Completely Rose Lip Kit, $30 ($71 value)
Sugar Kissed Lip Kit, $30 ($71 value)
Soft Kiss Edit, $32 ($54 value)
Sculpted & Defined Brow Trio, $44 ($75 value)

BY TERRY

Holiday Collection

The right fit for every beauty lover on your list—something for their makeup bag, their skincare routine, or your own.

Lip Sculpt Duo, $35
My Beauty Signature Set, $95
Rosy Glow Duo, $66
Tree Decoration Baume De Rose Lip Oil, $22
Trio Mist Collection, $36

Chantecaille

Holiday Bijoux d’Or Collection

Limited-edition shimmer for eyes, cheeks, and lips, here for the holidays.

Eye Frost, $40
Cheek Light, $105
Lip Cristal, $55

Charlotte Tilbury

Hollywood Holiday Wonderland

The limited-edition makeup and skincare sets we wait all year for are finally here. Trinkets that bring a little joy, beauty treats worth wrapping, and treasures you might have trouble giving away.

MOB Beauty

MOB Beauty x Paloma Collection

Inspired by her Latina heritage, beauty creator Paloma created two rich, romantic lip shades with enough drama to star in their own telenovela.

Hydrating Shine Lip Balm in Sangria: Rich garnet wine, $24
Smooth Precision Waterproof Lip Liner in Cafecito: Warm brown, $22

Natasha Denona

Holiday Collection

Make the season shine with a limited-edition lineup of curated sets for lips, eyes and face.

Xenon Pouch Makeup Gift Set, $64
Mini Eye Sculpt Set, $30 ($50 value)
HY-GLOSS Lip Gloss Duo Gift Set in Cleo, $30 ($55 value)
HY-GLOSS Lip Gloss Duo Gift Set in Lush Lila, $30 ($55 value)

Cirque Colors

Hey Cha Collection

A soft, steeped lineup of tea-time inspired nail colors made for your everyday mani rotation.

Crelly Nail Polish in Salty Sweet, $12.50
Crelly Nail Polish in Azuki, $12.50
Crelly Nail Polish in Taro Milk, $12.50
Crelly Nail Polish in Mont Blanc, $12.50
Crelly Nail Polish in Mocha Mousse, $12.50
Crelly Nail Polish in Jujube, $12.50
Jelly Nail Polish in Coffee Jelly, $12.50
Creme Nail Polish in Brownie Bite, $12.50
Creme Nail Polish in Coffee Talk, $12.50
Creme Nail Polish in Milk Bun, $12.50

Grown Alchemist

Holiday Collection

Plant-powered, science-boosted formulas in special-edition kits, just for the holiday season.

Kitsch

Holiday Collection

Last year’s bestselling The Grinch x Kitsch Cherry Cheer Hair Perfume returns, and brings a full collection of festive goodies.

Manucurist

Holiday Collection

Gift (or keep) exclusive sets that bring together everything you need to prep and care for your nails, just for the holiday season.

Active™ Shine Manicure Nail Care Set , $45
Mini Active™ Nail Polish Duo , $19
Green Flash™ Starter Kit Gift Set , $89

Omorovicza

Holiday Collection

The best of Hungarian beauty, stuffed in ready-to-gift sets.

R+Co

Holiday Collection

Curated collections for every hair type and need, because good hair days are always on the wishlist.

I’m Perfect Essentials Collection, $78 ($110 value)
Big Shot Thickening Collection, $78 ($102 value)
Lost At Sea Hydration Collection, $40 ($54 value)
High + Dry Volume Collection, $40

SACHAJUAN

Holiday Collection

Give (or keep) the gift of good hair days.

Skincare

Allies of Skin

Peptint Tripeptide & Goji Cells Plumping Lip Treatment, $28

This next-generation lip treatment is clinically proven to increase volume after just one use, with lasting hydration that builds over time.

Allies of Skin

Allies of Skin Founder’s Essence 56 Ellagic & P.A.D. Light Reflecting Fluid, $111

10 iterations and 3 years of development later, discover Allies of Skin’s first-ever founder’s drop: an essence so lightweight, yet so concentrated with actives.

Embryolisse

Lait-Crème Oil-Free , $32

A new mattifying version of the bestselling Lait-Crème, made for combination to oily skin that still craves the comfort of a real moisturizer.

Good Molecules

10% Azelaic Acid Treatment , $12

Formulated with plant-based azelaic acid, this moisturizing treatment helps fade the appearance of post-acne spots over time—and now comes in a larger size.

Good Molecules

Copper Peptide Serum with PDRN , $12

Target multiple signs of aging at once with a copper peptide complex formulated to enhance the look of firm, plump, and bouncy skin.

Good Molecules

Matcha Dual-Phase Cleansing Oil , $12

This formula features two phases that work together to lift away daily impurities and waterproof makeup.

Good Molecules

Pineapple Exfoliating Powder , $8

A bestselling fruit enzyme-powered powder gently exfoliates dead skin and dullness—and now comes in a smaller, travel-ready size.

Le Prunier

Prunier Plum Helix C Serum , $120

A new vitamin C serum clinically proven to deliver visible brightening, improved clarity, and deep hydration in just 4 weeks.

Peter Thomas Roth

Instant FIRMx® Collagen-Infusion Tightening Eye Patches Kit , $50

Powered by a potent complex of collagen, collagen amino acids, peptides, and seaweed extracts, these easy-to-use patches help tighten, firm, and lift the look of skin—visibly minimizing the look of fine lines, puffiness, and crow’s feet.

Makeup

BY TERRY

Brightening CC Blush , $39

A vegan, skincare-infused liquid blush offers buildable color and multidimensional radiance—all in an ultra-fresh, lightweight creamy texture.

Charlotte Tilbury

Airbrush Flawless Blur Loose Setting Powder , $50

Weightless blur, up to 16 hour wear, and up to 24 hour oil and shine control—all without the flat finish.

Danessa Myricks Beauty

Lightwork VIII Freedom Palette , $132

An 18-shade face palette of otherworldly chromes, metallics, and mattes inspired by destinations near and far.

Embryolisse

Color Balm 3-in-1 Stick in Champagne , $32

A new glow shade of the Color Balm 3-in-1 Stick: white, pink, and golden highlights lifted by luminescent pearls, co-created with makeup artist Olivier Tissot.

Jouer Cosmetics

Blush & Glow Set, $36 ($48 value)

A limited-edition, perfectly paired duo will give your skin a lit-from-within glow.

Travel-size Luminizing Glow Serum in Nude Glow (5 ml)
Travel-size Sun Wash in Rose Eclat (10 ml)

Lit Cosmetics

Starshine , $32

Add sparkle to your look with a buildable liquid formula for the face and body with all-day, smudge-proof hold.

Manasi 7

Eye and Lip Definer , $28

A highly pigmented, multi-use pencil with smooth application and buildable color.

Saint Jane Beauty

Luxury Lip Trio , $68

Three exquisite ways to wear your shine: delicate sparkle, fresh peach, and warm nude to wrap lips in a silky finish and lasting moisture.

Velour Beauty

More lash options join the lineup to match any look—and mood.

Self-Stick - Flared & Flirty, $18
Self-Stick - Lightly Lifted, $18
Self-Stick Xtensions Strip Kit, $22
Effortless - Would I Lie, $22
Effortless - Mini Me, $22
Effortless - Short & Sweet, $22
Effortless - Final Touch, $22
Effortless - Light & Fluffy, $22
Effortless - Understated, $22
Effortless - Minimalist, $22
Effortless - Soulmate, $22
Effortless Invisible - Barely There, $22

Kevyn Aucoin

Celestial Lip Gloss , $38

Discover new shades of the sheer, cushiony gloss made for light-reflecting color without the stickiness.

BY TERRY

Baume de Rose Glow Gloss , $38

Brand-new shades of the high-performance lip gloss known for vibrant color, 24-hour comfort, and deep hydration—all in a smooth, non-sticky finish.

N4 Nude Nectar: Fondant beige nude
N5 Spicy Sugar: Golden rosewood
N6 Coffee Crush: Coppery caramel brown

Bodycare

Dr. Barbara Sturm

Body Glow Lotion , $85

A lightweight, illuminating body lotion enhances radiance, hydration, and overall skin quality—only available for a limited time.

Nails

Cirque Colors

Phantom Glow , $14.50

A limited-edition clear glow-in-the-dark nail polish topper that glows green.

Cirque Colors

Sticky Icky , $12.50

A limited-edition lime green crème nail polish.

Tools

Sonia G.

Mini Essentials Blush & Sculpt, $72

A large, airy brush designed for blush, bronzer, and subtle sculpting. Its slanted, pinched shape and rounded working surface offer the flexibility for more precise placement or broader application.

Sonia G.

Mini Essentials Arched Buffer , $100

Featuring a large, flat working surface and flexible, arched bristles, this airy brush follows the contours of your face to evenly distribute powder and bronzer and soften application.

Sonia G.

Mini Essentials Special Edition No. 3 Duo , $172

Some things are better together. Add both the Mini Essentials Blush & Sculpt and Arched Buffer to your brush collection with this limited-edition duo.

Haircare

R+Co

Sun Catcher Power C Styling Butter , $34

Styling and protection in one step. This versatile butter-crème deeply nourishes with shea butter and hyaluronic acid, while styling polymers deliver flexible hold, hydration, and frizz control.

R+Co

Picture This Dry Texture Balm , $32

This innovative formula delivers grit, movement, and touchable control with a soft matte finish.

R+Co

Metal Detector Detox Shampoo , $36

Thai new formula gently helps neutralize impurities such as heavy metals, hard water minerals, and buildup to unveil healthier-looking, more luminous hair.