Get to Know Dinara Mirtalipova: Lucky Bag 2020 Artist


New year, new Lucky Bags—you know the drill. Inspired by the Japanese custom of fukubukuro , the Beautylish Lucky Bags are mystery boxes full of beauty surprises—makeup, skincare, and haircare—from your favorite brands. Even better, the goodies come wrapped in a literal work of art. This year’s Lucky Bag artwork was designed by Dinara Mirtalipova, a folk artist based in Cleveland, Ohio. We chatted with her to learn more about her art, the inspiration behind this year’s design, and more—here’s everything you need to know.

Please tell us a bit about yourself.

My name is Dinara Mirtalipova, and I’m a folk artist. I illustrate children’s books and stories. I love patterns, surface designs, and enjoy working with dimensional objects like pop-up books, boxes and packages. In my free time, I decorate Easter eggs and paint on wooden bangle bracelets. I grew up in Tashkent, Uzbekistan and currently live in Cleveland, Ohio with my husband Sherzod, daughter Sabrina, and fluffy Persian cat Matilda.

Why do you make art? How did you get started?
I’ve always loved drawing—I find the process to be extremely relaxing and enjoyable. Growing up, I was one of those kids who always doodled in the back pages of their textbooks, but back then it was just a hobby I didn’t take seriously. I never learned to paint professionally; I went to school to study language programming and believed I would spend my life working in a tech company. But I couldn’t stop doodling and painting, so my passion ultimately turned into my career.

How would you describe your style?

I put it in the folk art category, the art of common people. Most folk artists aren’t professional painters; they are amateurs who absolutely love to decorate and paint on any surface, like walls or furniture. Folk art isn’t about accuracy or precision—it comes from the heart and speaks emotions.

What inspires you?

It may sound cliché, but it’s true: my inspiration comes from everything around me— nature, traveling, theatre, music, and movies. I love history and historical battles, the cultures of the world, folk songs, textiles, and traditional outfits. Sparks of ideas can come from anywhere, so I always carry my sketchbook with me to capture them.

How did you come up with this year’s Lucky Bag design?

The main theme for this year’s Lucky Bag is cranes. Cranes are such gracious birds known as symbols of good luck in many cultures. I admire their beauty—their long necks and ornate wings. Pairing them with florals was only natural, and adding little beauty icons only enhanced their charm.

One beauty product you can’t do without?

I love poppy red! It’s my favorite go-to color for lipstick and nail polish.

Any goals or resolutions for 2020?

I love to travel, and I’m hoping to visit new places in the coming year. Yay to new beginnings and new destinations!

Where can we find more of your artwork?

I post about my process and behind the scenes on my Instagram. Some of my prints and books can be found on my website. You can also search for my name on Amazon.

Images courtesy of Dinara Mirtalipova