This liner is extremely vibrant and colorful. Great color payoff. It really does last and last, no need for fear of fading with this liner. The only issue I have, if you can call it that, is that it's extremely thick and "goopy". Other than that, it is a great option for a colored liquid liner if you're not looking to spend tons of money.
I hate rubbing my eyes. Excessive rubbing is a concern of mine when it comes to removing eye makeup. Keep in mind, I only wear waterproof mascara, which is the most difficult to remove. This remover is AMAZING. Minimal rubbing, zero tugging. I soak a cotton pad and hold it up to my eye for about 5 seconds and give a good swipe. Makeup gone!
I always have fading/bleeding issues with most eyeliners. Even the ones that claim to be waterproof/budgeproof even after "setting" with eyeshadow. That is NOT the case with this eyeliner. It truly does stay put. The only downside about this product, it is SO smooth, it's easy to make mistakes. But you can blame that on user error.