Beauty Company Blogs

Jun 20, 2011

Michelle N.

Hi Everyone!

I was wondering if I could pick your brain on something. I've been put in charge of my company's beauty blog (we're Hip Apotheca-- http://www.hipapotheca.com. haven't launched yet!). Just to give you a bit of background, we are a natural and organic lifestyle retailer.

So I was wondering what you all feel makes a really effective company blog. What would you like to see? Are promotions much more eye-catching than informative blog posts? What are some blogs that you find interesting? Do you think they are even necessary for multi-branded retailers?

Thanks a lot!

<3,
Michelle

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