Birchbox Email

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So I just received this email from Birchbox and I was wondering if anyone else did as well:

"It's time to claim your Birchbox subscription! Join now and your first delivery will be our "Gossip Girl" Birchbox in May. This is one you won't want to miss—think luxe samples inspired by Manhattan's poshest social set. Just click the link below and choose your subscription type. But don't dilly-dally! You only have 48 hours to join—otherwise your place in line will be given to another member." Then it has a link to click which takes me to a page to subscribe to Birchbox.

I'm confused about this because I'm already a member of Birchbox and assumed I was automatically going to get the Gossip Girl box. Do you think they just sent out this email to existing members by mistake?