About Say What?! Weightless Soft Matte Hydrating Foundation - Fair Lady

The multi-award-winning game-changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation delivers a customized longwear vibrant-matte finish with nourishing hydration.

Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full-coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula deliver a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea, and hyperpigmentation.

The Shades

Black Pearl: Dark brown skin
Brown Sugar: Brown skin
Bronze Venus: Rich tan skin
Honey Honey: Olive skin
Fair Lady: Fair skin
White Pearl: Very fair skin

The Formula - Fair Lady

Fair Lady (Fair Skin) Specifically formulated for Fair skin. The most common concern with this skin type is premature aging and the most common skin type is dry/combination skin. The Fair Lady formulation is created with Aglianico grape extract which is known to induce hyaluronic acid synthesis, stimulate collagen production, and improve cell detoxification. Berry extract ensures hydration to ensure your skin is as flawless as it looks.

How To Use

Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish. Use fingers for a sheerer coverage