I use this for brow powder and it is the perfect color for my cool ashy blonde hair. All the "blonde" brow products I've used are too red based and they look weird on me. I use a small angled brush to apply it and then either use a brow spoolie to comb through and make it look more natural or just sweep a powder brush over it once. I'm sure one of the many other colors would work for brunettes for brow powder as well. If you are in the market for a new brow product, give this one a try!