Wet N Wild

Color Icon Eyeshadow Single


Tiffany F.
My fav matte highlight

This is my hands down, ALL TIME, favorite matte highlight shade! I use this color almost daily and it is the perfect color for my fair skintone. Not ALL of these little Wet N Wild singles are fantastic, for example I got 2 (black & blue w/ LOTS of glitter) in a Limited Edition S/S '12 collection, & BOTH were total crap. BUT, the core line of these shadows like Brulee & Nutty are gorgeous! They are extremely pigmented, almost creamy shadows and I don't find the core line to be chalky at all. Plus, they are so darned inexpensive its unreal! EXCELLENT value for money! I think Wet n Wild has really upped their game in the last couple of years and I'm excited to see what they will put out next!

2 found this helpful.
Stephanie T.

I absolutely LOVE these. theyre surprisingly pigmented, and the price?! $1.99? HELL YEAH. you cant beat it. My favorite has to be nutty as an all over the lid color for the days where i just wanna slap something on to even out my lids. Sugar comes in a close second for one of my favorite in the inner corner highlights! I definitely recommend these to everyone, especially beginners in makeup who want good quality eye shadows for a very inexpensive price!

2 found this helpful.
Caitlin F.
Love love love

Great pigment. Great quality. Great colors. Great price. Only $0.93 at my local Walmart! I love love love this product. I highly recommend these eyeshadows. I have almost all of them. I need to buy like 3 more then I'm good! I love these eyeshadows!

1 found this helpful.
Julianne J.
Lovely shadow, but never use it! Important to note this is a UD Toasted dupe!

I'm giving this shadow a full star rating because its great, even though I never use it! When I typically have a lot of shadow palettes my singles fall by the wayside. However, when I got this I had wanted it so BADLY. I also have the 3 and 8 pan trios which were amaze and had UD dupes, but I was distracted by my other palettes and then almost ruined them while I tried to depot them! Anyway, the singles are super cheap and Nutty is for sure a UD Toasted dupe! Pretty much the same. If you really love Toasted but don't want to get a UD single of it, or buy one of the Nakeds, I'd get Nutty. Its like 2 or 3 dollars and its the same gorgeous color, luxe sheen and amazing quality. Just a touch softer, including the rest of WnW's eye shadow lines. <3

1 found this helpful.
Kalynn K.

This product is luckily cheap and at the same time, highly pigmented. These are absolutely great. I especially use the brulee shadow as a brow highlight. I need to buy more singles, but they are great! Must try them at least!

1 found this helpful.
Jacqueline R.
Super pigmented! LOVE it!

I love these little things. I love that they're about $2 a piece, I love that they are so pigmented (a little goes a long way) and I love how smooth they are.

Staying power isn't band either on its own - better with a primer, of course.

1 found this helpful.
Alejandra A.

i have my shade in penny and love it i got it at Walgreens for $1 and it was a really great deal this eye shadow looks amazing by its self and is really pigmented it doesn`t crease either

1 found this helpful.
Mari W.
Highly pigmented and incredibly affordable

I have yet to find a drugstore eyeshadow with the level of pigmentation as these beauties. Then there is the cost. Singles are $1.99 each for 0.06 oz. When you compare that to MAC that are $15 ($11.50 for pro pan) each for 0.05 oz, it’s an incredible bargain. Amazingly, they do go on sale from time to time. Nutty is a fantastic dupe for Satin Taupe while Envy is a dead ringer for Humid. They are a bit on the softer side and the packaging is less than desirable but the quality shines through.

1 found this helpful.
Rachel K.
Photo of product included with review by Rachel K.

For me these are the #1 best eyeshadows at the drugstore. It's so cool that they are at the drugstore and so cheap because the actual product is absolutely amazing and could be sold for the price of Urban Decay and MAC Shadows. These are so soft, so pigments, and so easy to work with. I could not say enough about these. I am pretty sure I have every color which would be my only complaint. I wish they would come out with tons of colors in these because the quality is absolutely fantastic. I would definitely recommend this!!!

1 found this helpful.
Dawn M.

These shadows are extremely pigmented and blendable! For 2 dollars each, I was expecting them to be horrible, but wet n wild has really stepped up their game! The powders are pretty soft, so be sure to tap off your brush to avoid fall out. Especially with darker colors. I have these in Sucre/Sugar, Nutty and Brulee and love all three! Nutty is a knock off for Mac Satin Taupe and Brulee is a total dupe as well but can't remember the name of the shade in MAC.

1 found this helpful.