Rimmel London

Extra Wow Lash Mascara


Aferdita N.
Photo of product included with review by Aferdita N.

I see all these good reviews of this mascara here and it makes me think.. do we have the same product? My Rimmel Extra Wow Lash mascara looks identical to the one pictured here above, EXCEPT mine is red where it is purple in the picture. I live in Norway, so maybe this is another formula? Anyways, this mascara is by far the worst mascara I've bought. It does so very little.. The product itself is messy and not impressive. It does NOT hold a curl, at all. It gave very little definition to my lashes.. There's a slight definition, but it does not hold the curl so the lashes go straight down, and that does not look good at all. That way it doesn't give the effect of opening up the eyes, like mascara is SUPPOSED to. And finally, there was little to no volume with this mascara. I am very disappointed in this product. To be fair though, I bought it because it was one of the cheapest mascaras I had come across, and I guess I got what I paid for. The only good thing I can say about this mascara is that it was easy to remove.

Julianne J.
Pleasantly surprised!

I will admit I've become a bit of a mascara fiend of late....but that happens once you realize all the different kinds of mascara, brushes, etc. I didn't know jackshizz about mascara and now I do- so I am "collecting". I also am mega into Rimmel London stuff and loved their Scandaleyes Volume Flash mascara so I had a hunch their other mascaras wouldn't be too bad. I always check my BL reviews, and this pup scored pretty well- and in this instance I needed a specific mascara for my bottom lashes. My Badgal and Estee Lauder Sumptuous Bold Volume mascaras needed to be trashed, and since I loved using those mini sizes for my long bottom lashes, it was time for a replacement.

CONS: This transferred to my under eye creases, so I use it only for the top lashes. The brush is a little flimsy but I've grown to like it.

PROS: Whilst the brush is a little flimsy I like to use that to really push the lashes up, exposing the waterline, to really work the mascara in and help push/curl my lashes. I like the definition and length I got with this. My lashes look wispy and natural, but more stand out. So, it didn't work the way I initially wanted but, I realized it was a great mascara anyway.

James C.
most reached for

As a make up artist I use a variety of products, this is the one mascara I reach for above all others. It just does what is says. Using it with disposable wands or a mascara fan, this is consistently the one I reach for to do eyes for brides, fashion work and film.

James C.
most reached for

This is the most reached for mascara I use. As I tend to use disposables or mascara fans I prefer this mascara, it offers good quality at a reasonable price. My clients love the effect, the pigmentation is spot on for the task at hand, I reccomend this to anyone.

Sara Makeup Craves G.

This mascara is AMAZING! It is very buildable and with three coats my lashes are LONG.it's reliable for everyday wear without crazy drama or volume,I think that in terms of volumizing it does do that if you keep building it up but lengthening it does with one application at least on my lashes. I really like this mascara it is inexpensive and easy to find it is in many of my local drug store. It does not flake during the day and lasts all day. It is easy to apply with its wand and easy to remove once your done for the day.. So i say all around great mascara and i would recommend this mascara to both beginners and long term users in makeup!!!

Decent brush, wet formula which I generally like but I have never had ANYTHING transfer to my eye lid like this :)

Iliana A.

i love this mascara, this is a great every day mascara. Its great for layering and really volumizes and curls my lashes. its also a great price you can not beat it!