IT Cosmetics

Confidence in a Foundation


Kathrine L.
Doesn't stay on

I really wanted to love this foundation and I'm so sad I don't! I rarely write reviews but since this a new product I figured some new buyers need some help deciding. Originally I had got the wrong shade and their customer service was extremely helpful in this return. Too bad they don't do exchanges so it's a quicker process. This shade is actually perfect, I have a very olive yellowish skin tone with super rosy cheeks. This matches perfectly and covers the redness. The disappointing part about it is that it does not stay in place! Considering it's oil free you would think you'd get less oily but you don't and my skin is actually really dry so I'm not sure why this product makes me oily :/ Also it looks blotchy all over after a couple hours. Just not an appealing product. I don't have much wrinkles and this sits in the very little lines under my eyes making me look really tired. It is weightless though, makes me feel like I'm not cakey but still getting a full coverage effect, but only for a couple hours. Super bummed!

1 found this helpful.
Alyse L.
Natural and great coverage

It makes my skin look so naturally perfect and smooth. It has great coverage but is not like you have foundation on. It lasts long and doesn’t look caky after a long day. I couldn’t be any happier for this purchase.

2 found this helpful.