Seriously, I mean that. It's the greatest thing I've ever done for my hair. When my hair was totally virgin (3+ years of growing my hair out from a pixie cut; no heat, no dyeing, etc.), I only put a drop of this over all my hair, and the shine and softness that resulted left everyone jealous of my hair. Now that I've bleached and colored my hair like crazy, about a quarter-sized amount in my hair leaves it looking as though I've never done damage to my hair. Those kind of results, as well as a fantastic smell, makes this worth every penny you spend.