Watch now: Learn the golden rule for perfect eye makeup


Learn how to apply flattering eye makeup with the eye phi (or “golden ratio”) technique. Popularized by makeup artist Rae Morris, this handy trick teaches how you to place your eye shadow in a way that lifts and opens your eyes—no matter your eye shape. Follow along with Wayne Goss as he breaks down how to use the eye phi rule when applying your eye makeup for gorgeous results.

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