What’s Trending Now in Online Beauty

by Victoria Stanell
Published Jan 21, 2012

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There’s no denying it—you’ve spent more time on Beautylish in 2011 than any other site. And who can blame you? We’re obsessed too. With hours spent watching videos, reviewing products, browsing photos, and chatting with your fellow members, we learned some interesting things about our amazing community last year! Some results might shock you, and some are perfectly normal—for the beauty-obsessed, anyway. Discover how your online beauty behavior affected our stats.

You reviewed and we counted! The most popular beauty products of 2011 were Urban Decay Naked Palette, eos Lip Balm Smooth Sphere, and NYX Cosmetics Jumbo Eye Shadow Pencil in Milk.

You voted and the numbers are in—your favorite mascara was L’Oréal Carbon Black Volume Building Mascara!

What are you looking for? These were our most popular search terms of 2011.

The verdict is in—braids, bows, and rainbows were a hit! Our most popular articles focused on these ultra-cool 2011 trends. We can’t wait to see what you love in 2012.

From Jillian C.’s smoky gradient nails and Cutepolish’s newspaper nail art to the ever-popular fishtail braid from Ashlyn M., our members loved learning tips and tricks most from these fantastic tutorials!

We love the diversity of our community, and these stats show just how unique and special our members are:

We gain inspiration and insight from you all in the Beautylish Talk section, but which topic had you most excited? Nails! 274 of you liked Linda D.’s topic, “What's On Your Nails?”, and over 1230 members commented! Now that’s some serious nail art love.

I thought this might be a fun thread to start. :) I am always fascinated by nail polishes and I would love to see what everyone is wearing on their nails this season. Post pictures! :)

It’s no surprise that the most-loved community photo comes from the talented Veronica M! With over 335 likes and 168 comments, she blew us away with her rainbow eye liner and inspired many of you to try the multi-hued look!

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Oct 17, 2012

Keegan D.

I just wish there was more short hair info! I'll keep looking!

Jan 24, 2012

Imani L.

This is so cool! Am so glad to be apart of the Beautylish community (:

Elite

Jan 23, 2012

Jasmine P.

This is so fun! I'm so happy that all of these aspects of Beautylish are highlighted! Thanks everyone in this wonderful, supportive, creative, and welcoming community for making Beautylish such a wonderful place to be a part of!

Jan 22, 2012

Christina L.

Fun article! EOS lip balms have definitely been my #1 favorite product of this year! I use it every single day.

Jan 22, 2012

LeeAnn B.

I just want to say that I absolutely love Beautylish! I have gotten so much better with my makeup ( I finally learned how to properly blend!) and have been asked to do multiple friend's makeup to the point that I am considering going to Cosmetology school. This website is very helpful and am excited to see what 2012 has to bring everyone on here! =]

Jan 22, 2012

Tessa C.

Who claimed to have orange/pink eyes? haha I would like to see that!

Jan 22, 2012

Mia P.

I just wish that there were more tutorials, articles, etc. for colored women with short/medium length thick hair. It's SO hard for me to find anything helpful when most tutorials and whatnot are directed towards women with fair skin and thin, long and softer hair. I'd start my own tutorials but I'd never know where to begin. :/

Jan 22, 2012

LeeAnn B.

You could start with anything you feel that you could add to the site, I have noticed that too about this site. I have also noticed there are not as many tutorials on how to do makeup on matured/aged skin. I feel a variety of tutorials would benefit everyone especially since there are so many of us on here that want to become MUA's.