Be the girl with the eyes. Create dramatic eye emphasis in a single stroke. This long-wearing, quick drying formula applies smoothly and evenly for instantly bigger and bolder eyes. Easy-to-control liquid liner has a fine, flexible brush for precise application. Rich, fluid formula dries fast and stays put to subtly enhance or dramatically define. Application: Follow the natural contour of your eyes starting at the inner corner of lid and follow along the lash line. Don't forget to further compliment lashes with Wet N Wild mascara.
It takes a while to dry, which makes it easy to smear. But once it does dry, it's not going anywhere until you SCRUB it off. Which can be a good thing or bad depending on how neat you are. :/