Fabulously textured mattes.
UD Matte shadows have the same smooth texture, pigmentation and blendability of their shimmer shadows. A lot of mattes can be chalky or unevenly pigmented, and most I have tried do not have the long wear that shimmers do. UD is the exception. I have eight of the full-size matte colors, and a few more in UD palettes, and each one is easy to use and lasts all day with a primer.