Urban Decay

Eyeshadow Primer Potion

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Reviews

Andrea R.
For lovers of shadow, this is amazing!!

I've always had issues with my shadow creasing. This primer is my angel. For long days it nights, your eyes will remove crease less! It's also a great base color for any shade you pair it with.

Hannah S.

I was recommended this formula by the beauty consultants at Ulta. This is my go-to eye primer. As stated in other reviews, a little bit goes a long way. I don't experience creasing or fading.

Bella D.
LOVE IT

This primer is amazing. I couldn't live without it. A little bit goes a LONG way, keep that in mind. It makes my eye shadows more pigmented and makes the colors stand out and last way longer throughout the day with no creasing at all. definitely recommend this to everyone :)

Alicia O.
Golden with a slight drawback

I really like this primer because it does make my eyeshadows stand out and it doesn't really budge. However, I have trouble applying it sometimes because it sometimes forms globs. I recommend getting the original or a nude shade for a primer to use everyday, because this shade is way too flashy for everyday use.

Madison F.

I love the gold shimmer this primer has. in the spring sometimes I just wear it by itself. I like the fact that it's so pigmented and so creamy! I would recommend this to everyone if you love the gold color on your eyes.

Jasmin B.
Good Primer

I have tried shades greed and sin and I love them both! I think that this primer is very good and true to its primer expectations. It gives lasting power of all day and prevents creasing while also making the colors pop. This really is my trusty eye primer as it is a must for when I apply eyeshadow. Another thing is the shades! Since the shades I have are shimmery and beautiful colors, I sometimes apply this all over my lid and add just eyeliner with no eyeshadow. This gives me a nice shimmery color to go with my basic winged liner without having to apply eyshadow. There it is, an eye shadow and liner look all in one! The only con I have to say is that it can be a bit tough washing it off my hand since I put some on the back of my hand then apply with my fingertips. If I forget to do so I end up walking around with a gold mark on my hand, but I dont mind it too much!

Micaela C.

Uh-oh. Someone gave UDPP a review that wasn't five stars. *hides from pitchforks*

I picked up the UDPP in Greed when it went on sale for 50% off after the holidays. I probably would like it ten times more if I had gotten it in Original or at least Eden. The gold shimmer doesn't work as a primer especially if you're working with matte shadows. The glitter kind of warps the colors in a not-so-nice way. I can only work with this product if I apply it just right, and it's difficult to do that. That's all just the color, though. That's what I get for being a cheapo.

On the side of the primer, it IS a really EXCELLENT primer. it keeps your shadows on all day, and looks every time like you just applied them. The thing is, my elf eyelid primer does exactly the same thing, for literally a ninety-five percent discount. Won't be repurchasing because elf primer has stolen my heart.

Kaila L.
Adds pop of shimmer, lasts all day

I put this on before eyeshadow at 8am and you better believe I still have vibrant, non-creased colors when I take it off at 10pm! Live this stuff. $22 a tube, lasts a very long time (I think I've had mine about a year and barely getting to the very last of it)!!

Nancy-Lee C.
Very shimmery

This changes the finish of your shadows, I wish I would not have received the shimmer but selected a matte. The hold for my oily eye lids is not spectacular, I find Korres and NARS to be far superior.

Piper O.
Worth every penny

I love this primer, it makes my eye shadow look amazing all day! It makes the shadow more vibrant and stand out more, It also does last 24 hours. It never creases like it states above, so no promises are broken. The only con i have is that it's very thick, and messy. I can never apply it directly to my eyelid it usually gets everywhere around and is very thick or too thin. Other then that it works wonders and I would pick yourself up some when you can.