Urban Decay Cream Shadow channels the sex appeal of the 70's and the science of today. Whipped to perfection, each shimmering shade dries to a weightless layer of color that will not crease, fade, or hide in fine lines. Unlike most cream shadows, the gel-based formula features silicone technology, allowing time to blend, correct, and smudge. Once dry, shadow is light and as flexible as your own skin. The tube is travel friendly and mess free. Use the attached flocked applicator to shade the entire lid. Or, get artistic and squeeze Cream right from the tube: you can also apply Cream with your fingertips or your own brushes! A little goes a long way! To build your color, apply a thin coat, let dry, and apply additional coats to get the color you desire. Staying power is enhanced when used in conjunction with Eyeshadow Primer Potion! If there's a powder shadow and a Cream in your look for the day, apply your Cream shadow first for the best blending experience. Try mixing pink or gold shades into foundation for a fresh, dewy look.