Reviews
Wide range of colors, very good quality.
I've been using Ulta shadows for a couple of years now and can't belive that I haven't review them yet. I have several shades, with many favorites. Cafe Ole is a perfect everyday lid color for me. It has the slightest sheen and a strong warm undertone that works great with my complexion.
Most of my Ulta shadows and very highly pigmented (Sapphire and Rockstar come to mind from my collection) but you really do need to swatch them at the store as a few I've bought online do not have a very good color payoff. They do blend quite easily and last a very long time with a primer underneath.
For the most part however you are getting a very high quality product at crazy, low price. They are on sale literally every other week!!! The size is quite generous and depot with little effort if you want to create a palette with the colors.