So, I just received this today and I love it! The tint is just right, goes on very smooth, and you can feel the moisture right away. Now...the only thing I am a little reserved about is the smell...it is a little minty yet not too overpowering...but other than that...Good stuff! :)
I am a huge fan of lip stains in general, so when Tarte came out with this, I had to give it a try. It definitely intrigued me when it says it increases lip moisture content by 6000%. I can't confirm if it really moisturizes that much, but something I like about this stain is that you still feel the product on your lips even a few hours after first applying. Also, the color is buildable. I got Amused, which is a hot pink, and it can be as subtle or dramatic as I choose. The only downside (why I didn't give it 5 stars) is it's really expensive for a lip product. I would like to buy more, but I haven't yet because of the price.
The reputation of greatness that comes with these is dead on. I usually hate most lip products besides Chapstick, sticky stuff gives me the creeps. These are beautiful colors and they go on like a lip butter. I think they are pretty pigmented for a product without a lipstick texture.