I usually like wearing nude tone colored lips so OCC lip tars accommodate for nudes and dramatic/bold looks. I have a collection of bold colors from them but my go-to is Kava Kava. It's a soft light peach nude color that compliments my skin tone. A little does go a long way but for those with full/thick lips it requires a bit more and the time to apply. I would say it doesn't have the quick application convenience as lipstick but the pigmentation is amazing!