So yesterday was my first time trying out this lipgloss , and I was shocked. I wore it for work and I didn't have to do touch ups or anything the color lasted my 4.5hrs shift and it did loose some shine but the color was still there. This shade (Plush Red) is super pigmented. It smells and tastes like Kool Aid. I wanna try other shades to see if they win me over as much as this one.