The formula is fabulous and if you apply it as directed it will last and last and last. I actually took a nap wearing another shade (Petal) and was pleasantly surprised that it was still on.
This color is weird - it looks kind of coral in the tube and pink when applied but it turned a weird orange color after a little while. I tried it with primer and without primer with the same results. I'm not writing the product line off - but I'm going to stick with Petal and not experiment with other colors.