I bought this color at Sephora for $18 and it was worth every penny. Yes, it is a bit pricey for one eyeshadow but it is extremely pigmented. This color specifically will last you a very long time and a little goes a long way. Another thing I loved about this color is that you can wear it many different ways. Just a little dab on the apple of your cheeks or a full pigmented eyeshadow. It's a very versatile color and compact to go anywhere.