I don't buy other eyeshadow
Okay, thats an over exaggeration but not really. If I'm in the market for an eyeshadow, I go to MAC first because I know it will show up beautifully and last a long time. The best part is that I can refill my favorites in the Pro Pallet. I picked Kid for this review because its the color I wear EVERYDAY. I've tried many eyeshadows (drugstore, Chanel, Smashbox, Urban Decay, Bare Essentials... etc.) and MAC has the widest range of texture and color and they all look awesome. I can't praise these bad boys enough.