MAC Blooz eye kohl is a blackened blue shot through with very subtle blue shimmer. It makes a great eyeliner for the smudgy and smoky look, but don't expect it to have the precision, of, say, a MAC fluidliner. I have the curse (or blessing) of oily eyelids, so nothing lasts on them without an eye primer (I use Urban Decay Primer Potion). Even with a primer, however, this liner just smudges too much on the outer corners of my eyelid :/ It's a shame, because the deep black/blue color gives major drama to my eyes that isn't the typical flat black shade. In terms of texture, it is smooth and creamy, and never tugs my eyelid. I recommend this if you absolutely love the smudgy smoky eyes...this is, after all, called an eye KOHL.