I LOVE this product! It comes on very smoothly, blends easily, and is super moisturizing! It gives you a somewhat 'dewy' look, where your skin looks hydrated, smooth, and flawless. I usually only stick to my one foundation, which is the Urban Decay Naked Skin Weightless Ultra because I love the light weight feeling, but I think one of the most important thing about this Laura Mercier Creme Smooth foundation is that it also feels lightweight, but has even more coverage than the Urban Decay one. The Laura Mercier foundation is definitely for those who are looking for medium-heavy coverage, moisturizing base, NO SPF (no shine in photos), but most importantly, a comfortable, long-lasting foundation!