Maifanshi Moisture Foundation

214 is a perfect match for my light skin with olive undertones. No need to mix with another olive foundation!

It works well with my maturing skin. I am in my 40s and this just gives me a fresh, slightly matte finish. Applied with a brush, a pea-sized amount is enough for a sheer skin-like coverage all over my face. It is buildable to a medium coverage, but it can lose some of that skin-like quality that is so lovely.

The longest I’ve worn it out is 4-5 hours so I really can’t say if it’s long-wearing since I haven’t worn it for any longer. The foundation stayed nice and fresh for the whole time though. No caking. No pilling. Just maybe a little shinier on the nose.

Is it worth the price tag? For me, yes it is. The color match and the finish are truly outstanding to me.

I have never tried a foundation quite like this before. It’s so light and silky smooth. It’s definitely build able to medium coverage but I find with Sonia G’s Fusion Jumbo Base or Classic Base brush, you hardly have to use much product at all. My skin feels soft and looks flawless all day. No touch ups needed all day. I just keep a Wayne Goss edit collector’s big powder brush, dip some translucent powder and just bring the brush alone when I go out. I don’t find I have to even use it more than once in the evening. Just more to reduce my T-Zone shine. It doesn’t break up or get cakey at all. Truly looks HD camera ready;). I have to stop touching my skin when I wear this but can’t help it. Just so soft and silky. When you wash your face at the end of the day, it feels nice and soft and plump after. That is some serious skin care in there. So although you don’t need much and it does actually last as long as my Dior air flash foundation, I truly wish the tube was bigger for the price you pay. 123 is the perfect match for me so I’m not complaining but I do think they should have a broader shade range. But neither of those effect the quality of the product.

With all the foundations on the market this remains to be my number one. I own multiple shades. And since they reformulated, it did get a bit more tricky because my favorite shade was discontinued. In any case, this is by far the easiest most natural foundation I have used. I feel like i am wearing nothing and my skin looks like SKIN! I do use a brush and beauty blender. And fyi, I do wear SPF and a bit of highlight under, still looks good overtop of just about anything. So all in, this is a true winner.

I have been using the Koh Gen Do Aqua foundation in shade 213, which I love, but when I saw some reviews about the Moisture foundation, I had to try it.

So it does have higher coverage than the Aqua foundation. Color 213 in both are the same and perfect for light olive skin. I mean PERFECT. There is no other foundation out there I found that matches me like this shade.

It has a thicker consistency, and it does come in a really small tube (if you think of the price). But I found that I need only little, so considering that, it would probably last me the same amount of time compared to a more sheer foundation.

I apply it over a balmy moisturizer + putty primer: and I cannot believe how unreal it looks! It is completely flawless. I could feel it is very moisturizing (good for my very dry skin), so I set it with Koh Gen Do brightening moisture powder + set it with setting spray. It held up quite well under a mask for an entire day, and my skin still looked very good after 10 hours! It also was quite forgiving on the fine lines although towards the end of the day, it did end up in my smile lines.

I would probably continue buying it as long as they keep making it.

It’s so perfecting and blurring. My pores were instantly minimized. I have really dry skin with an oily yet very dry T zone. I also break out like crazy especially with PPE and sanitization 100 times a day! Exfoliating and moisturizing is important first. I apply a face oil on first and then put a non-drying primer. The foundation glides on like silk which Inappy with my fingers and then I stipple with a dense foundation brush and use a beauty blender to pick up excess and smooth out. The tube, however, is a super super small tube even if you don’t need much. But I love it 100%. You may not need primer or setting powder at all. So that will cut down cost. I won’t go without primer though. It’s so beautiful on. I still pray they make a bigger tube. Soooo expensive.

I'm the girl who's tried every foundation out there, until I tried this! I finally broke down and purchased this Koh Gen Do foundation. This stuff is amazing on the skin! My makeup looks flawless, dewy, smooth and most of all this is a comfortable foundation. It doesn't just sit on the skin, it becomes what your skin should be. I was blown away by this foundation. It has a ton of skin loving ingredients, so you can feel good about wearing this!

I’ve been on a search for the perfect foundation which has been near impossible during Covid. Most of it comes down to color matching. I’ve finally figured out I’m neutral - but have pinkiness on my cheeks. I prefer light to medium coverage because my skin is good but I have discoloration from years of too much sun. I’ve hit 50 - so my skin is drier but I get t-zone oiliness. How did I pick my color? I ordered samples for a few dollars straight from koh gen do. Okay performance - medium coverage - It covers my dark spots. I don’t feel dry & I don’t feel like I have anything on ... not that twitchy I want to scratch but don’t want to mess up my makeup feeling. You can’t see my pores - liked it so much I bought the powder too (like that as well) FYI I also like Surratt dewdrop 6.5. I want to give a shout out to Beautylish customer service Bree & Lixia for their help!

Loved it , applied at 830 am and still looking good at 5 pm . Its a medium coverage and feels great on my dry/ combination skin.

This a foundation that I immediately fell in love when I put it on my skin. Prior to that I gasped at this size. I feel conflicted. This foundation really is incredible, it feels so nice and hydrating on the skin, has a cooling sensation (you can feel the water content), lays beautifully, lasting power is there and has the perfect amount of medium coverage upon first application. I’m quite fair (NW15-20) and 002 is a perfect match for me. I prefer this over the Aqua foundation, much more hydrating. I think a fair amount of skin types will make use of it as well, it’s hydrating but not overly dewy where you feel like a greaseball by the end of the day. Koh Gen Do simply kills it every time when it comes to complexion. Their foundations and powders are so impeccably made and never disappoint (as other brands often do). As long as you can stomach the price for the .71oz that you get, you won’t be disappointed with this one.

Please keep the dark shades. I have never received more compliments, especially from my husband then when I wear this foundation. Other foundations I've tried, have left this mask effect that hides my true features.

This foundation gives me, MY SKIN BUT BETTER! Please keep these shades and I will continue to pay the price. Another thing I want to add- I don; break out with this foundation. It is truly skincare.