I finally caved and bought an Illamasqua eyeshadow. I decided to get 'Sex' because it is a pure, matte white, something I have a hard time finding a good quality product of! And truthfully, it is the most pigmented, amazing white I've ever used. I do use a primer every day with my eyeshadow, but where some eyeshadows need a few runs over to 'pack on' the color, this only needs the initial application. Of course it can be blended out, but it applies so gorgeously.