The Prime side sets your eyeshadow in so your color won't fade, bleed or crease. The Liner side transforms your favorite eye shadow into a waterproof, smudge-proof liquid liner with this unique clear liquid and built-in felt tip precision eyeliner brush. Now you can have your eye makeup lasting longer for no fuss no budge color.
I've used Mary Kay products in the past as eyeshadow primers, but I have to say that this one is a definite keeper (both for its quality and inexpensive price). The first time that I used it I think I used too much -- my eyeshadow wouldn't "stick" to it and I had to use a lot to get the effect I was going for. However, the second time that I used it I just swept two quick strikes over both of my lips and then used my ring finger to blend it in. Afterward I used three colors from the elf eyeshadow palette to create a smokey eye look (used the elf C brush for blending) and KAPOW! I am very happy with this product.
I do think the primer, if used sparingly, does help my eye shadows stay in place. I haven't really found a use for the sealer that works for me, but I think it's worth the purchase just for the primer side.
I like this primer a lot and wish it came in more colors. It goes on smooth and really keeps the shadow in place. I use this everyday and sometimes all by itself or with a skin tone shadow over it just to brighten the eyes!
No comparison to urban decay:P but still it makes the shadows last maybe doesnt make them more vibrant but makes them stay i tested it with a colour and it lasted all day which i loved that my shadows will stay on all that time
This was the first eye primer that I tried. I like how the product comes in a tube, makes it really easy to appy. This is a fairly creamy product that you have to blend into your lids well. I do have eyelids that tend to get oily throughout the day. The idea of a liner sealer was great too. This product does not deliver unfortunately. I found that after just a little while I still have creasing on my eyelids and it does not help to make my eyeshadow or eye liner last long. I would not recommend this product, save your money and invest in another eye primer.