I have no idea what they did differently with this colour, because I have Drama and Day2Night and they are both extremely pigmented, soft and just all around beautiful. This one, while the colours are unique and gorgeous, the pigmentation is horrible, and so is the staying power. I have to scrub like crazy to get the colour on my brush, and really pile it on to get it to show on my lids. During all this, there is crazy amount of fall out, and then I blink a few times and I notice all the colour is gone already.. do not recommend this colour at all. As for the other 2, they are amazing!