It would be much cheaper for me to purchase a drugstore brand for gel liner but after receiving a makeover using this gel liner I was hooked. Black Mauve works great with my pink toned eyeshadows and even looks great with taupe shade "Kitten" from Stila. Also looks beautiful alone. I also have Caviar Ink which is a deep black. Both last thru the day and living in Florida it survives the humid temps as well.