Urban Decay

Eyeshadow Primer Potion

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Xodani ..

This is a great go to product! You do not need to worry about creasing or the longevity of your eyeshadow while wearing this primer. A little goes a long way so the tube will last you quite a while so keep that in mind while thinking of price.

Em D.
Everyday Primer

This is great for an everyday eye shadow primer. It goes on smooth and shadow stays put all day (: I also love the anti-aging one, both "dry clear" and keep it creaseless!

Natalie P.
Like like like

I asked for this as a birthday present, as I found it a tad pricey to just buy myself. However, I have been impressed with it. My eye shadow now lasts all day long at work with this underneath and I would defiantly consider buying it myself once it runs out. I thought it might dry out my eyes eventually given its staying power but I've been using it daily for two months now and it hasn't dried them out at all. It also is lasting a fairly long time.

Michelle D.

It's suffice to say that this is probably one of the best primers out there. I have been using this primer for years and I can testify that all the hype behind it is true. I have had eyeshadow on for hours and still look fresh because of this primer.

Shauna P.

This primer has some SERIOUSSS stay down power (it deffo must be a potion)😂 really though, i would apply this primer right before putting on my eyeshadows and there is no need to apply powder over top of the primer because it is not sticky whatsoever! This primer is so good i want to put it all over my face hahahaha i would come home from a night out and the rest of my makeup would be gone but my eye makeup? FLAWLESS😇 i recieved this gift for christmas so i obviously did not pay for it myself and i found that it is quite pricey for something so small so i tend to only use it when necessary but wow if i could use it every day gurll i would🙏🏻

Nattis A.
THE BEST primer ever!
Photo of product included with review by Nattis A.

It lasts FOREVER, the formula is so soft and creamy and makes the eyeshadows I apply last for soooo many hours. I can sleep with my eyeshadow on and wake up the day after looking almost exactly like the day before. Worth the money and will continue buying it!!

Quinn G.
The Holy Grail of Eyeshadow Primers!

The Holy Grail of eyeshadow primers! Seriously... When used correctly this little bottle is magical and packs a powerful punch. Eyeshadows are easy to blend and easy to buildup the intensity of color on top of this primer. The best part is that this primer (as mentioned in the description) does NOT Crease! This primer does not move! Your eyeshadows stay exactly where you laid them, through the hottest days or the roughest nights. A little goes a long way, so try to use a light hand when using this product. I've had the same bottle for almost a year now, and not only do I use this as a eyeshadow primer, but also as a primer in my T-zone for my concealer. Being a oily girl this primer has saved my eyeshadow and concealer life!

Harriet H.
Primer Convert.

I have never, ever used primer... let alone eye primer. I always thought it was a bit of nonsense and wouldn't really do much! However, after I decided to investigate the option when I got so bored of my eye make up creasing and smudging throughout the day.

I received a free sample of this primer with my Naked 2 pallette and OH MY GOD I am an immediate convert. I used it for a couple of days and was AMAZED that my eye make up stayed in place and looked like I had just applied all day! I wouldn't NOT use it!

However, I do have one tip! If you buy two of the smaller travel size tubes of this stuff it is the same price as the larger tube but you get a bit more product! ;)

Lynn T.

I usually am a little skeptical of primers because they seem to be a little pricey for their size, but of course, this product is definitely an exception since I am willing to spend the extra dollars for it! I probably have one of the sweatiest eyes out there because I used to always have 'panda eyes' at the end of the day even when I used other primers. I mostly used cheaper eye primers like from coastal scents and local drug stores but I was tired of these panda eyes and decided to invest in a good, well known primer. Urban Decay Eyeshadow Primer Potion in the shade Sin is perfect for nights out, your eyeshadow lasts all day, all night! This one night, me being a lazy person, did not wash off my make-up and woke up with some fresh looking eye shadow on!:) Another awesome thing about this shade of primer is that it looks like a beautiful glittery neutral brown shade too!

Samantha G.
Love love love

i don't like wearing a lot of makeup but I want my makeup to stay put. This is wonderful as I don't have to reapply shadow later on in the day.