Ruby Kisses

24/7 Eye Shadow Magic Primer


Shannon M.

I also found this at my local bss and I have to say i fell in love with this primer!!!!! I was a little skeptical at first seeing how cheap it was but I decided to give it a chance. I gave it a trial run for my graduation pictures and it held true. This product is awesome and at 4.99 you can't go wrong!!!!!!

1 found this helpful.
Atiyah Y.
Love this stuff!

I brought this on a whim from my local BSS after seeing a few people use it on YouTube. I absolutely LOVE IT. It's the same product amount, consistency & staying power as Urban Decay's Primer Potion except its only $4.99. Definitely one of my go to eyeshadow primers.

Charnell C.
Urban Decay Primer Potion dupe!

This primer rivals Urban Decay's primer potion at a 1/6 of the price. I got this at my local BSS for 4.99. It's the same amount of product as UD's, same consistency, same color, same awesome staying power. Be warned: if UDPP has a tendency to dry out your lids, give them that flaky appearance, don't get this primer. I recommend this product to anyone who is looking for a great primer at a decent price.

Terez B.
Makes a lasting impression

I have really sensitive skin so when it first goes on it stings a little, but it helps keep my eye shadow on all day which helps when you are dealing with long days in front of people.