I love this foundation! I have very oily skin and this lasts until I take it off at night. I'm not sure if it does last for the whole 25 hours, but I have worn it for 16 hours and only had to touch up with some powder 3 times at the most! The shade range isn't so great but if they have your shade you should defiantly try it. It's affordable, has a good coverage and stay on.. what more could you want of a drugstore foundation?
Can't believe this is drugstore!
I'm not afraid to admit it- I'm a foundation noob through and through. I edged my way into face products via TMs and BBs and it was time to take the plunge into foundation. I can't pinpoint my slight aversion to foundation but now I'm mostly fine with it- and now that I've found an awesome one I feel better scouting out other ones. Not only am I more comfy with the thought of foundation but my skin has slightly worsened- so I have more need to cover my pores and pesky spots! This is only my second foundation too- my first being more of a practice one- my makeup school kit included Sorme Mineral Illusion liquid mineral foundation. Its very hydrating and smooth but takes forever to build up coverage- your best bet is a brush, buffing on many layers.
Anyway- I can't believe this is in the drugstore! For me, its perfect. I scouted out the reviews for this and they were overall good- something I always try to do before I get something. I think my inner foundation phobe liked the squeezey tube- so much like the TMs and BBs ( American) I had gotten used to. But as I said their coverage wasn't cutting it.
Although its only 1 oz there seems to be a ton of product packed in the little tube. I've only used it a handful of times and used quite a bit each time, so it might be on its last legs before I know it- which is fine because its cheap! ( And I'll cut that tube in half and get every last bit out:D). The whole on the squeezey tube is a little big so make sure you don't spill out too much. I like the texture- super creamy but with some drip, so it will slide a bit on the back of your hand as you use it as a palette. This seems to work best with the ELF powder brush (or the Sonia Kashuk Flat Blusher Brush) - you can easily pick up as much product as you need and buff it on. I like to take brush-fulls and spackle it on to each area of my face, blending the edges into one another. I'm aware that is a bit wasteful because the coverage is so good I might not even need to use that much, but whatevs. I'm still getting the hang of things and it works for me. Its such a satisfying feeling to, with one or two swipes, erase my annoying chin spots and obnoxious pores. I feel like I'm donning a mask- but this doesn't feel like one. It immediately dries down and leaves skin smooth and since I have dry skin and I usually exfoliate and moisturize as my prep step before foundation, no flaky patches show through- which has sometimes happened even when I've taken steps to prevent that from happening. I think this is great for dry skin as it moisturizes initially and for oily because it dries with an almost matte finish. 100 Ivory seems to match me well enough. It says it has an Aqua Primer built in but I like using the Rimmel London Fix and Perfect primer underneath, which I had basically deserted, and it seems to work just fine, and its a great way to use up a product you initially weren't amazed by. The foundation smells a little like sunscreen, which is fine with me. The one caveat I'm finding with Rimmel L. is the rose scent that is in a lot of the lip products- I'm glad its not in here. On second thought this does sting my face a tad- but it dissipates and I know this is crazy- I don't care if I'm a teensy bit allergic because I've found a pretty amazing drug store foundation- and that can be hard to find. Plus, I don't wear makeup on a regular basis so I am always giving my face a break from foundation, etc
Lastly, I have to mention that Rimmel London is consistently impressing me. I've gotten so many things from them across the board that have performed so well. Its fast becoming my go-to for mascara, liners, powders, glosses, lippies and so much more. I'm thinking they have improved their formulas to compete with other MU brands and if so, awesome! The quality is there, and you don't have to pay an arm and a leg to get some great products!
This wears forever!!! It doesn't come in lots of colors. It's on the thicker side so a moisturized face is a must other wise you risk putting to much on. Even though it's thick it feels light and still offers full coverage. It does not transfer on to clothes, great price! I definetly suggest you try it, you'll love it!
I really love this foundation, the color range is not very large, but if it matches your skin, you've found a really good, amazing foundation. I use it for work, and is really awesome I don't have to retouch my makeup everytime, it does lasts around 16 hours. I use 103 True Ivory.
Hands down Favorite Foundation!!
So glad I decided to try this one. Just browsing in CVS one day and decided to pick it up, I totally fell in love! I am on my 3rd bottle and have an extra one for just in case! I wear the shade Ivory 103 and it matches my skin perfectly. The foundation blends like a dream, and you only need a small amount. This is great because one bottle will last you awhile. I also find the foundation does stay on my skin all day without fading. I have never tried it 25 hours so I cant say if that is true or not. However it will get me through my day (even in humid weather). The foundation leaves your skin very dewy so I always use a setting powder (but some are into that look). With that being said I don’t know if I would recommend this to a person with oily skin. Otherwise I would totally check this out… it’s a fabulous drugstore find!
Smells Good :)
I remember wearing this for our Christmas photo and it made me look flawless. The only problem was that it made me bread out, I got the hugest pimple next to my nose 1/4 the size of a penny. I like how it's a tube. I had jars and I I always forget to close them tightly and they always spill lol
I wear 300 Sand, a little dark for me but definitely a shade that will suit me a lot better during warmer months in California. Medium to Full Coverage can double as concealer for any spots taht are peaking out of the foundation. Although not 25 hours as the bottle states, but more like10-12hrs which is my typical day at school/work. All in all, definitely a long wearing foundation. Probably one of the more good quality and affordable foundations in the drugstore. One of the only cons I have for this product is to be careful with how much you apply for your foundation, this product can borderline natural coverage to looking like you have makeup on coverage.
So I am kind of a Rimmel hater, but I picked this up when it was on clearance and surprisingly really liked the way it went on, the coverage was super nice and it DID last. I don't know if it would last 25 hours but it lasted through my 11 hour work day. I liked it so much I went back and got another!