Full 'N Soft Waterproof Mascara

Shop Related Products


Katherine S.
Solution for natural-looking lashes!

I love this stuff because it's so soft! Just like the name. I'm very lucky to have naturally long, thick eyelashes, but when I want to wear mascara to darken them and make them stand out, I have problems with other mascaras being too much and giving me "tarantula legs." This does give a little bit of length, but it's never too much on my lashes. The formula is very smooth, so it applies easily and doesn't clump. It also doesn't flake, which my contact lenses appreciate, and it is truly waterproof--I've cried while wearing this stuff, and not a racoon eye in sight. Best of all, it looks very natural on the lashes! Yay!!! Also removes easily with eye makeup remover. This is one of my Holy Grail products!

Emily J.
My Lashes But Better

I've used this mascara for years now. It looks natural, lasts all day, doesn't clump (big selling point for me!), and is quite affordable. I've tried more expensive brands, but I keep going back to this one. If I want dramatic I'll just use false lashes.

Impressive for a drugstore mascara!

I am super picky about mascara because I have the world's most pathetic lashes. This has a nice slick formula that doesn't clump and does give you length and volume. It's not the most dramatic mascara I've ever tried, but it's probably one of the most natural looking! Lashes aren't dry or stiff, they're actually quite pliable (which for me is key). If you're not looking for crazy lashes and just want something to give your lashes a little something extra, this is it for drugstore mascaras. If you want to see pictures, you can view my blog for the complete review and images:

Shari P.
Perfect for softly defined, full yet natural looking lashes

Not very volumizing, but I prefer natural lashes for everyday and save the thick lashes for going out. This mascara is perfect for work or weekends where casual is key, but I still want to look pulled together. It leaves lashes soft and flexible, not brittle like so many wp mascaras do. It does seem to smudge a bit in the heat on the lower lashes, so not totally water/sweatproof, but still a staple in my makeup bag.

Ashlie D.
Go to mascara (holds curl and separates)

I gave this 4 stars because it does everything except thicken lashes correctly). Luckily it is build-able but I still have to go over with a different mascara to thicken (MAC Zoomlash).

K W.

i have just ok lashes that dont hold a curl with regular mascara. i bought this one because of all the good reviews. it doesnt clump but it isnt very lengthening or volumizing at all. the mascara has a natural look. if you have asian eyes or hooded eyes or just oily eyelids stay away!! this mascara smudges like crazy under eyes and it wont budge until you whip out your makeup remover. also the curl was just ok. it held it but it definitely drooped a little bit.