A weightless hairstyling primer that protects and extends the life of your style. Prime Style Extender, powered by Living Proof’s “miracle molecule,” OFPMA, protects and extends the life of your style twice as long, saving you time, day after day. It weightlessly perfects strands while smoothing and correcting hair texture. Prime detangles, corrects cuticle texture, and is so perfecting it can be worn alone, yet so weightless it can be layered under your favorite styler. Save time and forget the touch-ups. Research results: In consumer test results, more than 80% of women agree, when using Prime: -Their style lasted two times longer -They needed to touch up less often -It created a good foundation for styling -It weightlessly perfected their hair -They noticed an improvement in their hair Consumer testing results also revealed: -9 out of 10 women loved the concept -8 out of 10 stated they would buy this product -Prime made it possible for women to shampoo every other day -A majority of women received a compliment on their hair while using Prime -9 out of 10 women stated that Prime delivered on its promise -More than 2/3 said Prime exceeded their expectations
I received this item via a freebie site. It smells decent but it does leave my hair feeling dirty and I want to wash it out the same day. It does do a good job of holding my hair style(s), considering my hair won't hold a curl to save my life. This product does okay with helping me hold waves in my hair. I wasn't really impressed. The bottle says it is supposed to help repel dirty and environmental pollutants from your hair, I think it makes everything stick to your hair and my hair stinks by the end of the day.
This does nothing for my hair. I've tried it on numerous occassions and it just doesnt do anything but make my hair feel icky and dirty. I am a fan of the living proof line, so I was a little dissapointed in this product. It may protect my hair, but my style was not extended.