This product has quickly become my favorite mascara. Not only does it volumize, it lengthens and curls the lashes. Sort of similar to Benefits They're Real but so much softer and way more supple on the eye. You can create a very beautiful full lash with lots pf intensity. It comes in this big beautiful bullet (which a lot of people can go without) and the initial purchase can run you about $50. BUT! It is refillable and the refills cost about the same as any other mascara. Such a beautiful product! Highly recommended and worth a try!