Really lasts all day!
When I was a tiny little girl, I used to think "makeup" and Estee Lauder were the same thing - Estee Lauder has been a staple cosmetic brand in our family for as long as I can think back. Earlier this year, I bought my own Estee Lauder All Day Lipstick - it comes in the same styled tube I grew up with - and it has become the only lipstick I grab for when I am going out for an all day event or going out at night for something special. I purchased the lipstick in the shade Mocha Pink, this is a neutral pink - kind of like my lip color, just a bit prettier. This lipstick applies very smooth, it's creamy and lasts a good 4 hrs on me without having to reapply. I usually apply it with my finger by pressing it into my lips and then I lightly blot it and reapply a tiny bit straight from the tube. This seems to make the color last longer - of course, if you eat or drink it'll probably start to fade earlier. I absolutely love this color, and I think Estee Lauder All Day Lipsticks are just gorgeous!