I've seen these for $5 at Target. (Mine was given to me as a gift). I think the idea is cute and convenient. My main complaint is that they aren't very pigmented (even for being dark colors). I found myself having to use a lot of product to build up the color... even with Urban Decay's Primer Potion. I think these are good for people starting out that are afraid of strong color and/or are developing their blending skills. It's a great deal for the variety of colors you get. But for those that have a grasp on their makeup skills, I wouldn't really recommend these unless you don't mind having to use a lot of product.