Even though the Queen Collection is geared towards women of color, they have colors that will suit any skin tone. My favorite red "Classy Coral" is a very wearable daytime red. The pigment is strong, and yet not drying. Unless you live in an "urban" area, they can be a little difficult to find. Trust me, when you do, it'll be a great surprise.
For years I stayed away from Cover Girl being a woc myself, but the Queen collection has truly revived this cosmetics line. I recently just found my love in this line with their lipsticks and bronzers. These are my favorite lipsticks period. They are so creamy and pigmented, and they don't leave my lips dry and flaky like other lipsticks. The colors are so rich and beautiful. I need more.