A gentle yet potent, single use straightener - plus heat tools - smoothes hair for manageability and frizz reduction for up to 30 shampoos. Formulated with Concen-straight Technology™ (patent-pending), which helps maintain hair's natural integrity. Heat gently unlocks the treatment's artistic potential: Flat irons render hair pin-straight, blow dryers create body and movement while air drying reveals natural, more manageable texture. Formaldehyde free. Cysteine free. Lye free.
WHO: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
WHEN: To see straight for up to 30 shampoos.
WHAT YOU NEED: Comb, brush, blow dryer, flat iron, clips. Watch our how-to film below for details. Complete instructions included with purchase.