Almay

Almay Intense I-Color Mascara

Reviews

Melanie K.
Great natural-looking but effective mascara for the most senstive eyes.

For daytime wear, I opt for simple, inexpensive mascara to inject some colour into my lashes and plump them up a tad, without becoming too dramatic or OTT (over the top). When I first spotted this mascara, I thought it would ideally replace the green-eye mascara I had previously employed, from another brand, which worked well and suited my lash requirements during the day. I have now determined that this one certainly doesn’t disappoint! The large brush with a tapered tip evenly coats and separates each individual lash, with no flaking, clumping or smudging, and it’s buildable, permitting for additional coats that can be successively layered for a greater impact. The gentle formulation is kindy non-irritating to sensitive eyes and while it lasts looking fresh and in place throughout the day, it washes off with ease to avoid the dreaded panda eyes. Earning its place as one of my preferred daytime mascaras, because it’s merciful and caring to the delicate optics, along with the ability to still create a natural, fuller appearance to the lashes that brighten and emphasise my eyes.

2 found this helpful.
Olivia K.
Must Have

This is one of my must-haves! This is one of my favorite products because it made my eyes pop!! I mean it looked amazing and I was really happy with how it went on!

1 found this helpful.
Mary S.
Black Steel

Almay's Intense i-Color is a mascara that promises to "double the look of your lashes" as well as enhancing your eye color. I can't speak for the latter half, as I purchased the shade Black Steel, which is meant for blue eyes. I bought mine at Rite Aid for $3.74. I had a $1 off coupon, and mascaras were buy one, get one 50% off. Another great steal, amirite? It regularly retails for around $7.49. Almay mascaras are hypo-allergenic and ophthalmologist tested. Almay's i-Color Intense mascara's packaging isn't anything eye catching. A plastic black tube with a silver metal cap. The label is kinda cute, it has a shooting star design. The label also boasts about this mascara's "light interplay technology", which I'm pretty sure means glitter. This mascara tube is pretty long. I don't like big mascaras. They take up space in my crowded mascara drawer. One thing that's definitely intense about this mascara is the size of the brush. Look at it. It's huge! Almay's Intense i-Color is a mascara that promises to "double the look of your lashes" as well as enhancing your eye color. I can't speak for the latter half, as I purchased the shade Black Steel, which is meant for blue eyes. I bought mine at Rite Aid for $3.74. I had a $1 off coupon, and mascaras were buy one, get one 50% off. Another great steal, amirite? It regularly retails for around $7.49. Almay mascaras are hypo-allergenic and ophthalmologist tested. Almay's i-Color Intense mascara's packaging isn't anything eye catching. A plastic black tube with a silver metal cap. The label is kinda cute, it has a shooting star design. The label also boasts about this mascara's "light interplay technology", which I'm pretty sure means glitter. This mascara tube is pretty long. I don't like big mascaras. They take up space in my crowded mascara drawer. One thing that's definitely intense about this mascara is the size of the brush. Look at it. It's huge! It's almost twice the size's of Lash Blast's huge brush! While I like the shape and density of Almay i-Color Intense's brush, its just too big for my almond shaped, slightly slanted eyes. The brush is specially tapered to prevent clumps according to Almay's website. I forgot to mention the most important aspect of a brush, the bristles. This is a traditional bristled brush. Due to the sheer enormity of this brush, if the formula of this mascara were any different, I'd have quite a mess on my hands. And lids. This mascara is extremely dry. Surprisingly dry. So much so that I thought I'd gotten a bad tube. The "light interplay technology" mentioned on the label appears to be very subtle micro-glitter. Not as scientific as it sounds. Once applied I can't detect any micro glitter and its indistinguishable from any other black mascara. I think I might start calling all glitter "light interplay technology" As far as doubling the look of my lashes, it really does! I'm very impressed about the length I get from this mascara. The thickening isn't bad either. And I only need to apply one coat! Two if I want to get a little dramatic. To top things off, this mascara is great for curling, and looks fairly natural. The results are truly impressive. However the wear of this mascara isn't as good as application. It flakes off of my bottom lashes not that long after application. It flakes off the top lashes as well after several hours, but only if you touch it. But you're not supposed to be touching your eyes, so you shouldn't have this problem. This mascara, like so many others, gives me itchy lashes. It also makes my lashes very hard and stiff. Do not like, but I'll over look it, because I like the results. This mascara removes very easily. It's non-waterproof and comes off with water alone. It comes off especially easy when using a Almay Makeup Remover Pad. I was pleased at how easily this mascara removes. I'm used of Maybelline's formula, which puts up a fight, waterproof or not. I really like this mascara. It exceeded all my expectations. I'm glad I randomly picked this one up, and got it at a great price. I recommend it if you want a mascara you can just swipe on and go, or if you have sensitive eyes. Though I likely won't repurchase it, this mascaras has definitely opened me up to trying other Almay mascaras.

1 found this helpful.
Colette R.
Nice, but lacks.

This was, believe it or not, my first mascara EVER. Although I replaced my old one long ago, The formula is still the same and I do like it. I feel on my lashes though it clumps up at the root/base of my lashes on the first coat, And kind of brushes out the next coat because it DOES need at least three coats for me. It can be a decent mascara though. Just need to reduce that awkward first coat clumping.

Elizabeth bethezda M.
Decent Mascara

I actually liked this mascara. I tend to like a thicker, more volumizing mascara. I find that with two or three coats this does the trick. It can be layered to create a pretty think, heavier mascara look which is what I tend to go for. I wouldn't say that the "color" in it really stands out but I do notice a bit of a green tinge. ( I have the one for green eyes, although my eyes are brown.)

Miz Daryl I.
Not quite impressed

I bought the Intense i-Color for brown eyes and the mascara came with it.

The wand is too long for my taste and I don't feel I have good control when I'm applying it on. The brush itself has a typical shape that I'm not too crazy on either. When I apply this I have to reapply at least once during the day.

Overall, I'm glad this came with another item because if I bought it on its own I wouldn't be too happy.

Vik A.

It's got the same giant brush as Benefit's Bad Gal Lash, so if you're a fan of how that works, then you'll like this. The formula adds shimmery color to your lashes, and you're supposed to choose a shade based on your eye color to tailor the effect. I chose the emerald (which is for green eyes that I *do NOT* have), hoping for a nice dark glittery green on my lashes. That unfortunately did not happen; I instead got dusty gray lashes. Not a cute look!