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Ombre is everywhere this year—from clothing and accessories to hair and nails; from furniture to cakes. Now you can join the trend with Alima Pure 3 for $30 shadow collections in Ombre Effects. Available in three different color ranges, these sets are designed to fade from deep near your lashes to light near your brows. The look is simple to achieve, but puts all the focus on your eyes! The Floral Ombre Effect fades from pink to purple features Hellebore, Plum and Black Orchid Luminous Shimmer Eyeshadows.