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Paw Palette

They say necessity is the mother of invention. Crystal Hamilton, a makeup artist based in Santa Monica, California, saw a gap in the market for portable, ergonomic and hygienic makeup palettes. She developed the Paw Palette for herself, but their adorable shapes and ingenious design charmed beauty insiders and sparked a business. We spoke to the entrepreneur about how she came up with her brilliant product and how she balances her thriving company with her busy work as a makeup artist.