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Too Faced and Jackie Aina Have a Big Surprise For You


Summer may be in full effect, but we’re ready for changing leaves and new seasonal collections. Our friends at Too Faced seem to agree as they launch their beautifully-expanded Born This Way Fall Collection! Complete with innovative sculpting concealers, brand new setting powders, and 35 shades of their best-selling foundation, there is no need to wait until September to get your hands on this luxurious line of multi-faceted products.

Born from a dynamic partnership between Too Faced cofounder Jerrod Blandino and renowned beauty influencer Jackie Aina, the Born This Way Undetectable Foundation line now includes 11 new and inclusive shades, 9 of which were curated by Jackie! Aina, who established her YouTube channel as a space to discuss diversity in beauty, worked with Blandino to conceive an expanded range of customized shades that match all complexions.  We love how the oil-free formula undetectably melts into skin for comfortable and buildable coverage without a cakey finish. Hydrating ingredients like coconut water, alpine rose, and hyaluronic acid, naturally leave your skin feeling touchably soft and nourished, so you can confidently say, “I woke up like this.”

New foundation shades aren’t the only surprise from the Too Faced fall collection—you can also shop the new Too Faced Super Coverage Sculpting Concealer in 20 shades. The 4-in-1 concealer lets you  contour, highlight, retouch, and conceal with weightless, crease-free coverage. In addition, the photo-friendly Ethereal Setting Powder is now available in two brand new shades that complement all skin tones. Both come with hyaluronic acid for a bright, resilient, and youthful complexion, you’ll have everyone believing you were Born This Way.

Shop the new Born This Way shades and the rest of Two Faced’s fall collection here.