Shiseido Eudermine: Must Have Cult Product


In our age of information, when science jargon and cosmetic ingredient innovations grow more and more overwhelming every day, it is sometimes the simple things that seem the most special. For instance, Shiseido’s Eudermine Revitalizing Essence, a “softening lotion” so minimal and gentle it has been considered one of the world’s most amazing skin care lotions for more than 100 years. In fact, it was one of the company’s first products, first offered in 1897.

It might seem strange that a cosmetics company launched face lotion before face paint, but it adheres to the brand’s belief that luminous skin is the first step of any great makeup application. Recommended for all skin types, the lotion is super moisturizing and you can use any foundation over it for a perfect complexion. Eudermine also responds to changes in climate and environment, making it ideal for travel no matter the climate or season.

Use Eudermine after cleansing your face morning or evening. It’s also perfect after a long flight or late night out, with a soft scent of rain-soaked peonies that is as calming and soothing as the lotion itself. It’s amazing how a product that is so simple seems ideal for today’s fast-paced world.

As Director of Artistry for The Makeup Show, The Powder Group and On Makeup Magazine, makeup artist James Vincent has touched every facet of the industry with his talent. With specialties in film and theatre, television and celebrity work, editorial and runway work, James is foremast a passionate educator, training for brands such as MAC, Stila, CNN and Lancome. He continues to inspire the next wave of artists with his beauty expertise. Follow James on Twitter @JVincentmakeup.