hands down the best, most comfortable & good formula! I've tried other brands liquid lipstick like LimeCrime & LA Splash but they both crack, fade and bleed right over my lip liner! This one that JEFFREE has created is amazing. When it's dry it doesn't get cakey and crack it feels like a luscious creamy lipstick on my lips yet it does not transfer or smear! I wore this product without lipliner all day on a 12 hour beach shoot with wind, moisture, humidity and greasy food too! I never had to reapply or touch up the color. It did not bleed or drag out of my lip shape. And when the wind made my white dress blow and hit me in the face....the color did NOT ruin my dress or transfer in any way!!!!! I'm buying every color love how many shades there are to choose from!