Major beauty news! L'Oréal announced today that it signed papers to acquire Urban Decay, a brand known for its colorful pigments. Adding to L'Oréal's luxe portfolio of brands including Clarisonic, YSL Beauté, and Lancome, Urban Decay is a more youthful, edgy addition to the cosmetics giant. UD will report to L'Oréal Luxe USA president Carol Hamilton, and subject to approval, the acquisition should go into effect by end of year.
What do you think about this industry purchase? Many fans are already concerned over the future of the brand's stance on animal testing, but L'Oréal does own brands such as Giorgio Armani which continue to maintain no-animal testing policies.