The packaging doesn't look like the picture provided, there's no gold on it :PI noticed the same thing on the sephora website. Its my favorite brow product though. Worth the money. :) I get my eyebrows threaded but they get out of place so easily. This stuff has basically saved my life, its perrrrrrffect for unruly eyebrows. It makes them look very groomed. I like the texture a lot, light weight, easy to apply gel, however it can be a little Goopy.